Publicity

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." – Richard Branson

If I was down to the last dollar of my marketing budget I'd spend it on PR!" – Bill Gates

You might not think of it as publicity but that's what your web content, blogs and social media is. Every time you connect with the public it is a form of publicity.

There are of course more targeted ways of reaching out to your potential customers such as campaigns, charity events, open days and media opportunities.

Publicity isn't just "free advertising". It is a way to showcase you and what your business has to offer. It can show your company in a charitable light or helping the community. It can position you as an expert in your field and promote trust in you and your brand.

The public need to hear, see and recognise your business between 7 and 10 times for it to be firmly in their head, essentially for you to become a household name for them and then turn to you when they need your product or services. Publicity brings you to the wider world in a way that is unique and long lasting.

To compliment my writing I can offer publicity services to your business. I have strong, established links with local media and can guide you in dealing with them to let the world know what you do.

Contact me for a chat and see what I can do to help promote your business.

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